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经济热力站|数字+非遗+潮玩,探访新消费浪潮下的北京样本
Xin Jing Bao·2025-07-31 00:55

Core Insights - The event "京彩不设限·经济热力站" focused on new consumption enterprises and aimed to explore innovative practices in the context of Beijing's push for an international consumption center [1][7] - The event highlighted the importance of cultural empowerment, digital transformation, and the cultivation of new business formats to stimulate market vitality and consumer confidence [1][7] Group 1: Company Innovations - 京东七鲜小厨 utilizes a transparent kitchen model to enhance customer experience and relies on 京东's supply chain for its innovative operational approach [3] - 京东MALL integrates technology with consumer experiences through a "home scene" layout, introducing diverse brands to invigorate offline commerce in Beijing [3] - 北京铜牛集团 combines traditional textile practices with modern technology, showcasing innovations like "AI digital human brocade" and collaborations with global supply chains [5] - 泡泡玛特城市乐园 offers a unique cultural consumption experience, expanding its IP commercialization through theme parks and cross-border collaborations [5][7] Group 2: Economic Development - The event serves to promote the achievements of high-quality economic development in Beijing, with plans for ongoing monthly themes focusing on advanced manufacturing, biomedicine, artificial intelligence, and finance [7] - The exploration of new consumption models reflects the dynamic economic growth and innovation potential within the capital [7]