致爱康国宾：危机公关时不要用 AI 写稿

Core Viewpoint - The incident involving Zhang, who claims that iKang Guobin failed to detect her cancer after ten years of health check-ups, has sparked significant outrage from both the customer and the company, leading to a public relations crisis for iKang Guobin [1][2]. Group 1: Company Response - iKang Guobin held a press conference to express their anger rather than apologizing or comforting the customer, and they have initiated legal action against her [2]. - The CEO of iKang Guobin stated, "Do not expect a health check costing a few hundred yuan to detect all diseases," which has become a focal point of public discourse [3]. Group 2: AI and Communication - The company's public statement was perceived as highly templated and lacking genuine human touch, leading to speculation that it may have been generated by AI [4][6]. - The use of AI in crafting the response has raised concerns about trust, as AI lacks the human elements of responsibility, experience, and intent that are crucial for effective communication [11][15]. Group 3: Crisis Management - Effective crisis communication requires acknowledging emotions and building trust, which iKang Guobin failed to do by focusing on their own anger rather than addressing customer fears [20][34]. - The absence of human elements in the communication process can lead to a lack of reflection and an amplification of irrational responses, as AI does not provide the necessary checks and balances that human involvement would [26][28]. Group 4: Broader Implications - The incident highlights a broader issue in corporate communication, where the desire for efficiency and safety can undermine the value of genuine human interaction [39][41]. - The reliance on AI for communication tasks may lead to a superficial approach that fails to address the complexities of human relationships and trust-building [40][46].