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数字+非遗+潮玩,探访新消费浪潮下的北京样本
Xin Jing Bao·2025-07-31 01:13

Group 1 - The event "京彩不设限·经济热力站" focused on new consumption enterprises and aimed to enhance consumer confidence and market vitality in Beijing [1] - The event involved a collective interview with 14 media representatives, highlighting the importance of cultural empowerment, digital transformation, and the cultivation of new business formats [1] - The three featured companies demonstrated innovative practices in new retail, traditional textile industry rejuvenation, and immersive cultural tourism experiences [2][3] Group 2 - JD's "七鲜小厨" utilizes a transparent kitchen model to enhance customer experience and showcases a digital integration of supply chain and retail [2] - Beijing Tongniu Group, a 71-year-old traditional enterprise, is leveraging technology and cross-industry collaboration to modernize its textile business and promote cultural heritage [2] - Bubble Mart's city theme park is expanding its IP commercialization through various formats, including theme parks and animation development, contributing to the global spread of Chinese pop culture [3]