越发冷清的县域超市

Group 1: Rise of Purchasing Agents in County Towns - The emergence of purchasing agents for brands like Sam's Club and Pang Donglai has gained popularity among residents in county towns, with a notable increase in participation in purchasing groups [1][3][6] - A specific purchasing group in the county has nearly 500 members, indicating a strong community interest in these products [3] - The local shopping landscape includes both traditional supermarkets and individual vendors, with the latter struggling to compete due to the rise of purchasing agents [5][12] Group 2: Decline of Traditional Supermarkets - Traditional supermarkets in the area are experiencing a significant decline in customer traffic, with some reporting a drop of about 30% in mid to high-end clientele since the introduction of purchasing agents [8][9] - A survey indicated that over 60% of traditional supermarket operators have seen a noticeable decrease in customer flow, averaging a 20% decline [15] - The traditional supermarkets face challenges such as low supply chain efficiency, high procurement costs, and a lack of digital integration, which hinder their competitiveness against purchasing agents [13][14][15] Group 3: Changing Consumer Preferences - Consumers in county towns are increasingly seeking higher quality and unique products, moving away from the standard offerings of traditional supermarkets [10][18] - The purchasing behavior is influenced by a desire for products that are not available locally, trust in brand quality, and perceived better value despite higher prices [8][9] - The popularity of products from Sam's Club and Pang Donglai is attributed to their unique product strategies and high-quality offerings, which resonate with changing consumer expectations [9][10] Group 4: Future of County Retail - The county retail market is expected to evolve towards a model that integrates online and offline shopping, with a focus on differentiated positioning and community-oriented services [16][18] - Traditional supermarkets must adapt to the new market dynamics by understanding local consumer needs and offering tailored products and services to survive [17][18] - The coexistence of various retail formats in the county market suggests a potential for diverse business models to thrive, provided they can meet the demands of modern consumers [18]