又一家房企“瘦身”金地集团给组织架构动“大手术”

Core Viewpoint - The organizational restructuring of Gindal Group is a significant move aimed at addressing ongoing losses and declining sales, transitioning from a three-tier management model to a more streamlined 2.5-tier system [1][2][4] Group 1: Organizational Changes - Gindal Group's restructuring began on July 23, consolidating five regional companies into four major regions: South China, Northern, Eastern, and Central-Western [1] - The number of city companies was reduced from 14-15 to 10, focusing on key areas such as Shenzhen, Guangzhou, and Beijing [1][2] - The new management structure emphasizes a flatter hierarchy, with headquarters directly managing regional companies and regional offices overseeing local operations [2][4] Group 2: Financial Performance - Gindal Group anticipates a net profit loss of between 3.4 billion to 4.2 billion yuan for the first half of 2025, a significant increase in losses compared to the previous year [3] - The decline in sales is attributed to a decrease in sales scale and a reduction in available project areas, with a 47.84% drop in signed area and a 52.52% decrease in signed amount year-on-year [3] - The company has faced challenges due to a shrinking market and reduced investment, leading to fewer new projects and declining production capacity [3] Group 3: Strategic Focus - The restructuring is part of Gindal Group's strategy to enhance management efficiency and focus resources on core cities, particularly those with population inflows and favorable policies [4] - The company successfully repaid approximately 20 billion yuan in public debt in 2024, stabilizing its financial position [4] - The adjustments reflect a broader trend in the real estate industry, where many companies are simplifying their structures and concentrating on core operations amid market contractions [4]