Core Viewpoint - The conference highlighted the need for the meat duck and marinated food industry to transition towards high-quality development, emphasizing the importance of quality and consumer trust in products [1][15]. Industry Challenges - The meat duck and marinated food industry is facing a slowdown in growth, with consumers expressing dissatisfaction with the taste of products [2]. - The core issue is identified as a betrayal of consumer expectations by the products themselves, rather than a shift in consumer loyalty [2]. "Heart" Quality Production Concept - The concept of "Heart" quality production was introduced, which emphasizes the moral responsibility of food producers and the need for sincerity towards consumers, product quality, and market respect [2][5]. - This concept is rooted in the "Food Character Theory" practiced by the company for over thirty years, which combines human ethics with food production standards [2]. Industry Collaboration and Quality Focus - Two major initiatives were proposed: shifting from competitive internal struggles to collaborative competition across the supply chain, and prioritizing quality over cost in production [5][8]. - The call for collaboration aims to build a quality moat throughout the entire supply chain, enhancing the overall industry standard [8]. Quality Control Practices - The company maintains a strict quality-first approach, implementing rigorous standards for raw materials and production processes to ensure high-quality marinated products [9][12]. - Specific sourcing practices include selecting chili peppers from prime growing regions and ensuring rapid processing to preserve flavor integrity [9]. Commitment to Food Safety - The company has established a pharmaceutical-grade purification workshop and a self-built cold chain logistics system to ensure food safety and quality from production to delivery [12]. - The logistics network supports timely delivery to over 3,000 stores, maintaining temperature control to ensure product freshness [12]. Industry Vision and Future - The company advocates for a nationalistic approach to industry development, encouraging collaboration to enhance product quality and promote Chinese marinated food culture globally [13]. - The "Heart" quality production concept has received positive feedback from industry professionals, indicating a clear path for upgrading industry standards [15].
周黑鸭(01458)创始人周富裕倡导以“心”质生产力重塑卤味价值，引领行业品质升级