圆桌对话：文化出海：中国产品如何火遍全球？

Core Insights - The 2025 "Cultural Going Global" conference in Hangzhou focuses on the globalization and overseas expansion of Chinese products, emphasizing collaboration and sustainable development paths for businesses [1] - The roundtable discussion highlights the importance of cultural integration and localization in the overseas market, with industry leaders sharing insights on how to effectively present Chinese culture globally [4][5] Group 1: Cultural Export Trends - The cultural export market is transitioning from quantity to quality, with a focus on high-quality digital content such as short dramas and dynamic animations [7] - The trend towards "premiumization" and "IP development" is evident, with significant growth in the short drama sector, which is projected to reach a market size of $4.5 billion by 2025 [8] Group 2: Localization Challenges - The main challenge in localization is adapting cultural nuances behind language, requiring a combination of AI translation and human optimization to ensure cultural relevance [10] - Understanding local consumer preferences is crucial, as evidenced by the differing popularity of product designs in various markets, necessitating a "local-first" approach [11] Group 3: Balancing Cultural Integrity and Local Appeal - Maintaining the core values of Chinese culture while ensuring resonance with overseas audiences is essential, achieved through universal themes and localized storytelling [12] - The strategy involves keeping the narrative intact while adjusting the context to fit local cultural expectations, such as replacing specific cultural references with more relatable scenarios [12] Group 4: Future Outlook - The future of cultural export will see increased bilateral exchanges, with not only Chinese content going abroad but also foreign creators entering the Chinese market [14] - The potential for "cultural premium" in tangible products is expected to rise, driven by growing curiosity about Chinese culture among overseas consumers [14]