下半年，38个新商场即将霸屏浙江

Core Insights - The commercial market in Zhejiang is expected to see significant activity in the second half of 2025, with 38 new projects totaling 2.36 million square meters set to open, including shopping centers, commercial streets, and community-type businesses [1] Project Overview - In Hangzhou, 17 projects are planned, with notable ones including: - Hangzhou Longhu Shangcheng Tianjie, 135,000 m², opening in Q4 2025 [8] - Hangzhou North City China Merchants Garden City, 145,000 m², opening in late November 2025 [11] - Hangzhou EIC LIVE European Square, approximately 50,000 m², opening in October 2025 [14] - Hangzhou Binhu Tiandi, 100,000 m², opening on September 30, 2025 [17] - Ningbo follows with 7 projects, including: - Ningbo Jiangbei Baolong Plaza, 115,000 m², opening in December 2025 [3] - Ningbo Lian'anli · Dimension Food Light, 6,340 m², opening in October 2025 [34] - Huzhou has 4 projects, with Huzhou Guanghong New World being one of them [3] Market Trends - The distribution of commercial projects shows a concentration in smaller formats, with 39% of new projects being in the 5-10 million square meter range and 37% below 5 million square meters, indicating a shift towards smaller commercial spaces [5] - Major operators like China Resources, Longhu, and Baolong are focusing on the Hangzhou and Ningbo markets, with several flagship projects set to open [7] Unique Concepts - Projects like Hangzhou T-ONE MO and Ningbo Lian'anli emphasize unique themes, such as "park commercial" and "dimension culture + food," targeting younger demographics and enhancing the nightlife experience [31][34] - The design of Hangzhou Century Center Mall AURA HZ aims to cater to young consumers with a blend of fashion, entertainment, and lifestyle offerings [25] Conclusion - The commercial landscape in Zhejiang is poised for growth, particularly in urban centers like Hangzhou and Ningbo, with a focus on innovative concepts and smaller, community-oriented projects that cater to evolving consumer preferences [1][5][7]