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周黑鸭创始人周富裕倡导以“心”质生产力重塑卤味价值,引领行业品质升级

Core Insights - The conference highlighted the need for the meat duck and marinated food industry to address consumer pain points, emphasizing the importance of quality and safety in food production [2][3] - The concept of "heart" quality productivity was introduced, focusing on the moral responsibility of food producers and the need for a shift from cost prioritization to quality prioritization [3][4] Industry Challenges - The marinated food sector is experiencing slowed growth, with consumers expressing dissatisfaction with the taste of duck products compared to previous offerings [3] - The industry is urged to transition from competitive internal struggles to collaborative efforts across the supply chain to meet consumer demands for health and taste [3][4] Quality Assurance Practices - The company, Zhou Hei Ya, maintains a strict quality-first approach, implementing rigorous standards for raw materials and production processes to ensure superior taste and safety [5] - Specific sourcing practices include selecting chili peppers from high-altitude regions and ensuring rapid processing to preserve flavor integrity [5] Future Vision - Zhou Hei Ya calls for a collective effort within the industry to enhance product quality and promote Chinese marinated food culture globally, inspired by a sense of national responsibility [6] - The "heart" quality productivity concept is seen as a clear pathway for industry upgrade, encouraging more companies to return to quality fundamentals [6]