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金地撤销五大区域公司,头部房企集体迈向“扁平化时代”

Core Viewpoint - The restructuring wave among real estate companies continues, with Gindal Group recently implementing a significant organizational change aimed at enhancing management efficiency and operational synergy through a flatter structure [1][9]. Company Summary - Gindal Group has transitioned from a three-tier management model ("headquarters-regional-city companies") to a 2.5-tier model ("headquarters-regional companies"), establishing four regional companies and ten district companies [1][2]. - The restructuring includes merging certain headquarters functions, such as combining the engineering and cost management centers into one, and establishing a new supply chain management center [2]. - Key executive roles have been redefined, with changes in responsibilities among senior vice presidents and the establishment of new leadership for the four regional companies [3][5]. - The new structure positions district companies as the primary operational entities, while regional companies serve a coordinating function, thereby streamlining decision-making and enhancing execution efficiency [4][6]. Industry Summary - The organizational changes at Gindal Group reflect a broader trend among over 30 major real estate companies adjusting their structures in response to market pressures, with many adopting similar flatter management models [1][9]. - The real estate sector is currently facing significant challenges, with Gindal Group reporting a 23.22% decline in revenue to 75.344 billion yuan and a net loss of 6.115 billion yuan in 2024 [7]. - The industry is shifting from a growth-focused model to one emphasizing quality and efficiency, necessitating organizational adjustments to improve operational effectiveness and reduce costs [9][12]. - Sales data indicates that the real estate market remains in a deep adjustment phase, with a notable decline in sales across major companies, although core cities are showing resilience [10][11].