开价超180亿元！刚刚，刘强东出手

Core Viewpoint - JD.com has made a voluntary public acquisition offer to acquire all issued and outstanding shares of CECONOMY AG at a price of €4.6 per share, aiming to establish a strategic partnership [1][2] Group 1: Acquisition Details - The transaction values CECONOMY at approximately €2.2 billion, equivalent to over 18 billion RMB [2] - The acquisition, if successful, will set a new record for Chinese e-commerce expansion into Europe [2] - JD.com has signed an investment agreement with CECONOMY regarding the acquisition and future cooperation [2] Group 2: Shareholder Agreements - Convergenta, CECONOMY's largest shareholder, has committed to accept the acquisition offer for its 3.81% stake, reducing its ownership from 29.16% to 25.35% [2] - Additional agreements have been made with other shareholders, totaling a commitment to accept the offer for 31.7% of CECONOMY's shares [2] Group 3: CECONOMY Overview - CECONOMY, established in 2017 and headquartered in Germany, has become a leader in the European consumer electronics retail sector [6] - The company operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [7] - CECONOMY engages with consumers over 2.2 billion times annually and has over 43 million loyal customers [7] Group 4: Financial Performance - In Q1 2025, CECONOMY's sales decreased by 1.6% to €5.2 billion, with adjusted EBIT at only €10 million [9] - However, online sales grew by 7.4% to nearly €1.3 billion, representing a quarter of total sales, indicating significant potential in its online business [9] Group 5: Strategic Implications - The acquisition will provide JD.com with an established European offline network and supply chain resources, addressing long-standing challenges in overseas operations [9] - CECONOMY's CEO anticipates the transaction will be completed in the first half of 2026, emphasizing the partnership's potential to leverage global technology and retail expertise [9]