失业研究生卖 “ 军火烧饼 ” 遭疯抢，还爆火涨粉 40 万

Core Insights - A 95-year-old graduate student has gained significant popularity by selling creatively designed "military-themed" baked goods, attracting 400,000 followers in just two months [1][12] - The unique selling point of these baked goods is their distinctive shapes resembling various weapons and popular cartoon characters, which has led to high demand among children [5][8][10] Group 1: Business Model and Strategy - The seller, known as Xiao Yang, initially sold traditional round baked goods but pivoted to creative designs after a child's request for a "gun" shaped pastry [17] - The pricing strategy is aimed at accessibility, with each baked good priced at one yuan, significantly lower than previous prices [22] - The business model also incorporates social media, with Xiao Yang documenting the selling process, leading to viral popularity and increased foot traffic to his stall [24][26] Group 2: Market Impact and Trends - Xiao Yang's stall has become a local "internet celebrity" spot, drawing long queues of customers, including parents traveling over 40 minutes to purchase the baked goods [10][26] - The phenomenon reflects a broader trend of high-educated individuals, like Xiao Yang and another graduate named Fei Yu, choosing unconventional career paths, challenging societal norms regarding education and employment [29][35] - The rise of self-media and short video platforms has created a competitive landscape where unique personal branding and storytelling are essential for success [37]