2万元的童颜针，资本撕破了脸

Market Overview - The "童颜针" (youthful needle) has become a popular choice among medical beauty consumers, with a price range of 15,000 to 20,000 yuan per injection, providing effects that can last for about two years. The market size in China is expected to exceed 3.2 billion yuan by 2025, with a compound annual growth rate (CAGR) of over 54% [1][12][17] - The product is primarily composed of poly-L-lactic acid (PLLA), which stimulates collagen production in the skin, leading to improved elasticity and contour [3][4][12] Competitive Landscape - Companies are fiercely competing for exclusive distribution rights, leading to legal disputes. For instance, Jiangsu Wuzhong is involved in a legal battle with Aimeike over the exclusive rights to the product "艾塑菲" (Aesthefill) [12][14] - New Oxygen, a company previously struggling, saw its stock price increase fourfold after selling low-priced youthful needles, indicating a significant market response [1][15] Consumer Behavior - The demand for youthful needles has surged, with reports of nearly 30 inquiries per day at some clinics. However, there are also negative consumer experiences, including adverse reactions and dissatisfaction with results [8][9][12] - The market is seeing a shift in consumer demographics, with younger generations, including those born in the 2000s, increasingly seeking medical beauty treatments [17][19] Industry Trends - The medical beauty industry in China is projected to grow from nearly 300 billion yuan in 2024 to over 400 billion yuan by 2025, with a notable increase in male consumers [17][19] - Major companies, including JD Health, are entering the medical beauty space, offering lower-priced services to attract consumers, which may lead to a more competitive and regulated market [18][19] Product Development - The introduction of new products like youthful needles reflects changing consumer preferences towards less invasive treatments. The industry is expected to continue evolving with new offerings that cater to these preferences [16][17] - The competition is not only about product offerings but also about the speed of research and development, distribution capabilities, and resilience against regulatory risks [17]