Group 1 - JD.com announced a voluntary public acquisition offer for CECONOMY AG at a cash price of €4.60 per share, valuing the transaction at approximately €2.2 billion, equivalent to over 18 billion RMB [1] - The acquisition aims to establish a strategic partnership, with JD.com and CECONOMY signing an investment agreement regarding the acquisition and future cooperation [1] - CECONOMY, established in 2017, operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [2] Group 2 - Following the acquisition announcement, CECONOMY's stock price surged by 12%, while JD.com's stock price fell by 2.68% on the same day [3] - JD.com has been pursuing international expansion due to saturation in the domestic e-commerce market, previously launching the European retail brand ochama in the Netherlands and testing the Joybuy platform in the UK [3] - The acquisition could provide JD.com with extensive offline store resources, warehousing systems, and a mature local supplier network in Europe, addressing challenges in localization and logistics [3]
估值超180亿元，京东确认有意收购德国零售巨头CECONOMY
3 6 Ke·2025-07-31 04:03