助力家电以旧换新！海尔消费金融智家分期落地全国

Core Insights - The People's Bank of China and five other departments issued guidelines to boost consumption, proposing 19 key measures to encourage financial institutions to support consumption through various innovative financing methods [1] Group 1: Financial Support Initiatives - Haier Consumer Finance launched the "Smart Home Installment" product, offering 0 down payment, 0 interest, and 0 fees for home appliance financing, aligning with national policies to promote consumption [1] - The product integrates advanced technology into the installment process, enabling rapid approval and enhancing customer experience through a seamless application process [1][12] Group 2: Sales Performance - In Shanxi, the "Smart Home Installment" program significantly boosted appliance sales, with a single event achieving sales of over 2 million yuan, where installment transactions accounted for 38% [3] - Another event in Shanxi recorded sales of 2.36 million yuan, with installment transactions making up 35% and a 90% increase in average transaction value for installment purchases [5] Group 3: Customer Experience - Customers reported positive experiences with the "Smart Home Installment," such as a couple who, after learning about the financing options, quickly purchased a full set of appliances without any interest costs [7] - In Guizhou, 139 families utilized the installment service, with an average transaction value of 14,100 yuan per customer [8] Group 4: Product Integration and Expansion - The "Smart Home Installment" has been integrated with UnionPay's upgraded services, allowing for a seamless process from subsidy application to interest-free installment and appliance delivery [12] - The program has rapidly expanded to over 1,800 Haier stores nationwide, providing nearly 100 million yuan in interest-free loans [12]