1680亿元！国内游戏市场上半年收入创历史新高，同比增长14.08%

Core Insights - The domestic gaming market in China is projected to perform strongly in the first half of 2025, with actual sales revenue reaching 168 billion yuan, marking a 14.08% increase year-on-year, setting a new historical record [1] - The user base for gaming has also reached a new high of approximately 679 million, reflecting a 0.72% year-on-year growth, which supports the revenue growth of the market [3] - Mobile gaming continues to dominate the market, generating actual sales revenue of 125.31 billion yuan, accounting for 74.59% of the overall market share, with a year-on-year growth of 16.55% [3] Domestic Game Development - The actual sales revenue from domestically developed games reached 140.45 billion yuan in the first half of the year, showing a significant year-on-year growth of 19.29%, surpassing the overall market growth rate [3] - The overseas performance of domestically developed games is notable, with actual sales revenue reaching 9.50 billion USD, reflecting an 11.07% year-on-year increase [3] - Major overseas markets include the United States, Japan, and South Korea, which together account for 55.63% of the total overseas revenue, with the U.S. market alone representing 31.96% [3] Regulatory Environment - A total of 884 domestically developed games received approval from January to July 2025, an increase of 151 games or 20.6% compared to the same period last year [3] - In June, 147 domestic game licenses were approved, marking a year-on-year increase of 41% and a month-on-month increase of 13%, the highest monthly figure since 2022 [3] - The stable issuance of game licenses has alleviated supply pressure in the industry, allowing more quality game products to enter the market and enhancing user engagement [4] Market Segmentation - The client game market generated actual sales revenue of 35.40 billion yuan, reflecting a year-on-year growth of 4.86% [4] - The web game market, however, saw a decline in actual sales revenue to 2.20 billion yuan, down 5.87% year-on-year, continuing its downward trend [4]