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财报逊预期,普拉达股价插水14.3%,创2024年1月以来新低
Sou Hu Cai Jing·2025-07-31 06:22

Core Viewpoint - Prada's stock price fell by 14.32% to HKD 40.1 per share, marking a new low since January 2024, primarily due to disappointing earnings results [1] Financial Performance - For the first half of 2025, Prada reported net revenue of €2.74 billion, a year-on-year increase of 9%, with actual growth at 8% [1] - Retail sales reached €2.45 billion, reflecting a 10% year-on-year growth, while adjusted EBIT was €619 million, maintaining a profit margin of 22.6% [1] - Gross margin improved to 80.1%, up by 0.3 percentage points compared to the same period last year [1] Brand Performance - Sales for the Prada and Miu Miu brands were slightly below expectations, with Prada's sales down by 3.6% and Miu Miu's up by 40% [1] - The company is facing significant year-on-year comparison pressure for the Miu Miu brand due to ongoing challenges in tourism consumption [1] Market Reactions and Forecasts - Analysts from various firms have adjusted their profit forecasts for Prada, with a 5% to 6% reduction in net profit predictions for 2025 to 2027 [2] - Morgan Stanley noted a slowdown in luxury goods consumption among cross-border travelers, leading to a 6.1% year-on-year sales growth in Q2, down from 12.5% in Q1 [2] - Target prices for Prada's stock have been revised downwards, with estimates dropping from HKD 72 to HKD 50 by one firm and from HKD 66 to HKD 62 by Morgan Stanley [2]