中国品牌出海，如何在不确定中锚定“确定”？2025出海大会嘉宾超级金句来了！

Core Insights - The 2025 Outbound Conference held in Zhejiang focused on the theme "From Craftsmanship to the World," addressing key topics such as "certainty in uncertainty" and "doing business globally" [2][4] - The conference highlighted the evolution of Chinese companies from "Made in China" to "Created in China" and now to "Belief in China," emphasizing the importance of technology in redefining industry standards [6][8] Group 1: Conference Highlights - The conference gathered experts and industry leaders to discuss trends in outbound business, regional policies, brand strategies, and cultural integration [2][4] - Zhejiang province aims to support outbound enterprises through an overseas service system and deepening BRICS cooperation [2][4] Group 2: Key Strategies for Outbound Success - Successful outbound companies share three common traits: clear strategic planning, deep market insights, and sustained strategic determination [8] - Key factors for Chinese companies' outbound success include product technology uniqueness, deep localization capabilities, and long-term strategic patience [8] Group 3: Industry Perspectives - The food and beverage sector faces challenges such as precise user research, distinct cultural symbols, and stringent compliance requirements [11] - Companies like Zhengtai New Energy are advancing through a clear path of "products going out," "brands going out," and "production capacity going out," promoting a win-win model for globalization [15] Group 4: Market Opportunities - The Middle East, particularly Dubai, is highlighted as a prime destination for Chinese companies due to its favorable business environment, tax incentives, and strong economic growth [10][49][52] - The UAE's capital, Abu Dhabi, has seen a shift towards a non-oil economy, making it an attractive option for Chinese enterprises looking to expand [49] Group 5: Cultural and Compliance Considerations - Cultural understanding and compliance with local regulations are crucial for successful market entry, especially in diverse regions like the Middle East [61][62] - Companies must adapt their talent strategies based on their development stages, focusing on marketing talent during the initial phase and local experts during brand-building [62]