刘强东出手，超180亿元收购德国零售巨头

Core Viewpoint - JD.com is making a significant move by offering to acquire CECONOMY AG, a European consumer electronics retailer, for approximately €4.60 per share, which values the company at around €2.2 billion (over 18 billion RMB) [1][2]. Group 1: Acquisition Details - JD.com announced its intention to acquire all outstanding shares of CECONOMY AG through its wholly-owned subsidiary, JINGDONG Holding Germany GmbH [1]. - The acquisition price of €4.60 per share represents a premium of 22.7% compared to CECONOMY's closing price on July 23 [5]. - If successful, this transaction will set a new record for Chinese e-commerce companies expanding into Europe [2]. Group 2: Market Reaction - Following the announcement, CECONOMY's stock price surged over 16% on July 30 [2]. - The acquisition is part of JD.com's broader strategy to expand its retail footprint internationally, as evidenced by its recent negotiations to acquire Hong Kong's Jia Bao Supermarket [7]. Group 3: Company Background - CECONOMY was established in 2017 and is headquartered in Germany, originating from the consumer electronics division of the retail giant Metro Group [5]. - The major shareholders of CECONOMY include the Kellerhals family, which holds 27.9% of the shares, and the Haniel family, which has a long-standing business history [7].