直击CJ | TCL科技高级副总裁赵军谈“价格战”：与其单纯卷价格不如卷体验

Core Viewpoint - The display industry is experiencing a price war, which is seen as a temporary phenomenon. The focus should shift from price competition to enhancing user experience and performance through technological advancements [2] Industry Summary - The price war in the display industry has been a long-standing issue, and merely condemning it is not productive. It is viewed as a phase that the industry will navigate through [2] - The domestic esports monitor market reached 2.58 million units in the first quarter, with a significant 75% increase in high-end 4K models, indicating that growth in product specifications and user experience is outpacing the overall market [2] - The company emphasizes that future growth will come from technological and product upgrades rather than engaging in price wars, aiming to guide the industry towards a healthier development trajectory [2] Company Summary - The CEO of TCL Huaxing, Zhao Jun, highlighted the importance of innovation over price competition, suggesting that the company will focus on enhancing technology and product forms to provide unique user experiences [2] - The introduction of new products, such as glasses-free 3D displays at the upcoming ChinaJoy event, is part of the strategy to offer differentiated experiences to users [2] - The company believes there is still significant potential for exploration in technology and product development, which will help mitigate the impact of price wars on its business [2]