Zhi Tong Cai Jing·2025-07-31 08:16Core Viewpoint - The rapid increase in MiniLED penetration is driven by cost reduction and government subsidies, leading to improved picture quality and profitability for manufacturers [1][2][3] Group 1: MiniLED Market Penetration - In 2024, China's MiniLED sales penetration is expected to reach 18%, with a significant increase during the 618 shopping festival, where the penetration rate reached 41%, up by 22.1 percentage points year-on-year [1][2] - The MiniLED technology is positioned to disrupt the competitive landscape of the television market, similar to past technological shifts that affected market shares [1][3] Group 2: Profitability and Pricing - The profit margin for MiniLED televisions is significantly higher than that of ordinary LCD TVs, with a price difference of nearly 2000 yuan for a 65-inch model, while the cost increase is less than 1000 yuan [2][3] - The narrowing price gap between MiniLED and non-MiniLED TVs is expected to drive higher penetration rates, as consumers are willing to pay for better display quality [3][4] Group 3: Future Projections - The estimated shipment volume for MiniLED TVs in China is around 20 million units, with an additional 34.3 million units projected for overseas markets [4] - The market share for MiniLED TVs in China is anticipated to reach 78% among the top three brands (Hisense, Xiaomi, TCL) by 2024, indicating a concentration of benefits among leading manufacturers [4]