Zhong Guo Jing Ying Bao·2025-07-31 08:53Core Viewpoint - The insurance industry is undergoing a significant transformation in its distribution channels, with a focus on optimizing resources and enhancing operational efficiency rather than merely downsizing [1][3]. Group 1: Channel Transformation - Recent approvals from regulatory authorities indicate that 11 insurance companies have collectively applied to close 42 branch offices, including 14 subsidiaries and 28 marketing service departments [1]. - The trend of branch closures has been ongoing, with over 1,200 branches shut down in the first half of 2023 alone, while only about 180 new branches were established during the same period [2]. - The majority of the closed branches belong to life insurance companies, accounting for approximately 80% of the total closures, with the remaining 20% from property insurance companies [2]. Group 2: Reasons for Branch Closures - The primary reasons for the significant reduction in branch offices include changes in regulatory guidance, the pressure of "reporting and operation integration," and the shift from a product-driven to a value-service-oriented approach [3][4]. - The rise of digitalization has also played a crucial role, as online services and digital insurance solutions have become more efficient, reducing the reliance on physical branches [3][4]. Group 3: Industry Response and Future Trends - Insurance companies are increasingly emphasizing channel transformation in their mid-year meetings, with a focus on enhancing operational efficiency and adapting to market changes [6][7]. - The industry is expected to see a shift towards multi-channel integration, refined operational strategies, and a greater reliance on technology to improve service delivery and customer engagement [8]. - Future trends in channel transformation include a move from a sales-oriented approach to a customer-centric model, leveraging data and technology to enhance customer lifetime value [8].