奔驰崩了，业绩新低利润暴跌68%，经销商转卖华为了

Core Viewpoint - Mercedes-Benz's stock price dropped over 3% in one night, with its market value falling below 50 billion euros, resulting in a loss of approximately 20 billion RMB due to disappointing financial results [1][3]. Financial Performance - In the first half of the year, Mercedes-Benz reported revenue of 66.377 billion euros, a year-on-year decline of 8% [4]. - The net profit for the same period was 2.688 billion euros, a staggering 55.8% decrease compared to the previous year [12]. - The second quarter saw revenue drop to 33.153 billion euros, marking a 9.8% year-on-year decline and the lowest quarterly revenue in four years [4][9]. Sales and Market Challenges - Global vehicle sales for Mercedes-Benz in the first half totaled 1.0763 million units, down 8% year-on-year, with electric vehicle sales declining by 14% [15]. - The Asian market contributed 23% of total revenue, but this was a decrease of 2.3 percentage points from the previous year, with revenue from Asia dropping 16.68% [7]. - The company faced significant sales declines across its major markets: Asia down 16%, Europe down 3%, and North America down 6% [21]. Strategic Adjustments - Mercedes-Benz is experiencing a retreat in its dealership network, with many 4S stores closing or being taken over by other brands, indicating a potential shift in market strategy [27][29]. - The company is implementing cost-cutting measures, including a plan to lay off 20,000 employees and relocate some production to lower-cost countries [31]. - Despite the challenges, Mercedes-Benz is still focusing on electric vehicle development, with plans to launch a new electric GLC model [37].