180亿，刘强东买走了

Group 1 - JD.com announced the acquisition of CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion, equivalent to over 18 billion RMB, marking a significant step in its international expansion [1][2] - CECONOMY operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [3] - The acquisition aims to enhance CECONOMY's growth and maintain its independent operations while transitioning into a leading omnichannel consumer electronics platform in Europe [3][6] Group 2 - JD.com has been actively expanding its international business, with a focus on building local infrastructure in Europe, set to be operational by 2026 [6] - The acquisition of CECONOMY provides JD.com with a robust offline channel network, allowing it to bypass complex distribution systems in Europe and gain immediate market access [7] - CECONOMY's stores and warehouses will serve as "front warehouses" for JD.com's e-commerce operations, improving local supply chain capabilities and addressing cross-border logistics challenges [7] Group 3 - The competitive landscape in the global e-commerce market is intensifying, with JD.com positioning itself against rivals like Alibaba, Pinduoduo, SHEIN, and TikTok [8][9] - JD.com is adopting a differentiated strategy through a combination of self-built infrastructure and local acquisitions, aiming to create barriers through experience and service rather than engaging in price wars [9][10] - The trend of consumer mergers and acquisitions is gaining momentum, with notable deals in the sector, indicating a growing interest in acquiring international businesses [11][14]