J.D. Power研究：先进配置渗透率大幅上升

Core Insights - The 2025 China Automotive Intelligent Experience Study (TXI) by J.D. Power reveals a significant increase in the intelligent innovation index, marking a new high in the automotive industry's smart technology integration [1][2] - The study indicates that the penetration rate of advanced configurations has risen sharply, reflecting the rapid development of AI-assisted driving and chip computing power [2] Group 1: Intelligent Innovation Index - The intelligent innovation index increased by 38 points to 588 in 2025, following a 22-point rise in 2024 [2] - The market depth index, which measures the penetration of advanced configurations, rose by 80 points to 275 [2] Group 2: Market Trends - The new energy vehicle market depth saw a significant year-on-year increase of 86 points, reaching 339, solidifying its leading position in intelligent development [2] - There is a noticeable polarization in brand performance, with domestic brands rapidly iterating and responding to user demands, while international brands focus on technological maturity and functional stability [2] Group 3: User Experience and Expectations - User complaints regarding technology configurations have increased, with an average of 10.7 complaints per advanced technology configuration, indicating a shift towards optimizing user experience rather than merely adding features [3] - The perception of advanced driver-assistance systems (ADAS) has significantly improved, with consumers increasingly expecting human-like driving experiences [3] Group 4: Quality and Usability Challenges - Overall quality complaints in the industry rose by 34.8 per 100 vehicles, with usability issues becoming more prominent, particularly in smart cockpit configurations [4] - The proportion of complaints related to "difficult to understand/use" issues in smart cockpit configurations increased to 36% [4] Group 5: Safety as a New Focus - Consumer demand for safety features has surged, with high usage frequency and repurchase intent for safety-related configurations such as departure assistance and driver monitoring [4]