价盘稳、不压货，月销量一年翻了3倍，这个品牌在四川卖爆了！

Core Insights - The article highlights the significant rise in popularity and sales of coconut-based beverages, particularly focusing on the brand Qinglan, which has seen a threefold increase in monthly shipments in the Sichuan region compared to the previous year [1][3][14]. Sales Performance - Qinglan's monthly shipment in Sichuan has exceeded 100,000 cases, up from approximately 30,000 cases in the same month last year, marking a growth of about 233% [3][12]. - The sales revenue for Qinglan's distributors in Sichuan has also surged, with one distributor's sales increasing from 600,000-700,000 yuan in 2023 to an expected 2.5 million yuan in 2025 [3][12]. Market Strategy - Qinglan has effectively utilized high-visibility marketing strategies, including naming a high-speed train after its product and advertising on major train routes, enhancing brand recognition [1][3]. - The brand has achieved a distribution coverage rate of over 50% in Sichuan, with some areas reaching as high as 80%, indicating strong market penetration [12][21]. Product Quality and Consumer Demand - The success of Qinglan is attributed to its high-quality products, which are sourced directly from Southeast Asia and produced using advanced sterile production lines [15]. - Qinglan's product strategy aligns with the evolving consumer preferences for healthier, natural beverages, offering products with no additives, colors, or preservatives [15][25]. Distributor Relations - Qinglan maintains a non-pressure sales approach, allowing distributors to manage their inventory without the burden of forced sales targets, which has fostered long-term partnerships [10][17]. - The brand provides comprehensive support to its distributors, including marketing assistance and timely after-sales service, which enhances distributor confidence and performance [17][21]. Market Trends - Despite a general decline in beverage sales reported by some distributors, Qinglan has managed to achieve significant growth, showcasing its resilience in a challenging market environment [23][25]. - The brand's innovative product offerings and effective marketing strategies have positioned it as a leading player in the coconut beverage segment, appealing to both consumers and distributors alike [25].