Introducing Commerce, the New Parent Brand of BigCommerce, Feedonomics and Makeswift, Powering an AI-Driven Future

Core Viewpoint - Commerce, formerly known as BigCommerce Holdings, Inc., has rebranded to unify its offerings and enhance its focus on AI-driven commerce, aiming to empower merchants in the evolving digital landscape [3][4][5]. Company Overview - Commerce has officially changed its corporate name to Commerce.com, Inc., and will trade under the ticker symbol "CMRC" on the Nasdaq Global Market starting August 1, 2025 [3]. - The rebranding integrates BigCommerce, Feedonomics, and Makeswift into a cohesive platform designed to support the next era of agentic commerce [3][6]. Strategic Vision - The company aims to enable merchants to thrive in an environment where AI acts on behalf of consumers, facilitating research, recommendations, and transactions [4][10]. - Commerce emphasizes the importance of an open, intelligent ecosystem that connects various tools and systems to drive growth and deliver personalized experiences [6][8]. Market Positioning - The shift towards AI-driven commerce is characterized by a decline in traditional organic search methods, with consumers increasingly relying on AI-powered platforms for product discovery and purchasing [8][9]. - Commerce is positioned to help businesses adapt to this new landscape by providing AI-optimized solutions that enhance visibility and performance across digital channels [12]. Product Offerings - The company offers a comprehensive solution for AI-driven commerce, with Feedonomics optimizing merchant data, BigCommerce serving as the operating system, and Makeswift powering AI-optimized storefronts [10]. - Partnerships with AI leaders like Perplexity and Google Cloud have been established to enhance the capabilities of Commerce's offerings [11]. Leadership and Future Outlook - The leadership team, under CEO Travis Hess, is focused on innovation and sustainable growth, positioning Commerce as a trusted partner in the digital commerce space [13]. - The company aims to leverage AI for personalization, automation, and data orchestration throughout the customer journey, ensuring businesses can adapt in real-time [12].