商务部：上半年全国离境退税销售额同比增长近一倍

Core Insights - The departure tax refund policy plays a significant role in attracting foreign tourists and stimulating consumption, with a nearly 100% year-on-year increase in nationwide departure tax refund sales in the first half of the year [1] - The "Shopping in China" initiative has become a popular choice for both domestic residents and international tourists, supported by various promotional activities [1] Group 1: Policy and Activities - The "Shopping in China" series of activities is characterized by a synergistic approach of "policy + activities," with the Ministry of Commerce and other departments issuing guidelines to enhance the attractiveness of the initiative [2] - Departure tax refund sales have nearly doubled year-on-year, with over 7,200 departure tax refund stores established, representing an approximately 80% increase compared to the end of 2024 [2] Group 2: Regional and Cultural Integration - Local regions leverage their unique resources and cultural characteristics to organize distinctive "Shopping in China" events, catering to diverse consumer needs [2] - For instance, Shenzhen showcased technological innovations through a "Smart Summer Brand Exhibition," while Guangxi promoted local agricultural products through the "ASEAN Fruit Gathering in Guangxi" event [2] Group 3: Multi-Dimensional Consumption Experience - Various regions focus on integrating shopping, dining, tourism, and cultural performances to create diverse consumption scenarios [3] - Shanghai's "Summer in Shanghai International Consumption Season" featured ten flagship activities, attracting approximately 2.6 million visitors to the "Ancient Egyptian Civilization Exhibition" [3] - The Tianjin "Haihe International Consumption Season" implemented a "Ticket Discount Plan" to enhance the synergy between exhibitions, performances, and events, unlocking the potential for multi-scenario consumption [3] Future Directions - The Ministry of Commerce plans to continue guiding local governments in organizing the "Shopping in China" series, aiming to provide richer offerings, higher quality services, and more diverse experiences for both domestic residents and inbound tourists [3]