3 6 Ke·2025-07-31 10:28Core Viewpoint - The home improvement industry is facing unprecedented challenges, with major companies experiencing financial distress, leading to a loss of consumer trust and significant operational risks [1][2][5]. Group 1: Industry Crisis - Recent events in the home improvement sector, including the planned share reduction by Alibaba's shareholders in Red Star Macalline, have caused stock price declines and raised concerns about the industry's stability [1]. - High-profile incidents, such as the suicides of industry leaders from Liangjiajia and Juran Zhijia, highlight the severe struggles within the industry [3][4]. - The financial troubles are not isolated; companies like Dongyi Risheng and Zhufan have also faced bankruptcy and operational crises, indicating a broader industry downturn [4][5]. Group 2: Consumer and Supplier Impact - The ongoing crises have led to a significant loss of confidence among consumers and suppliers, with many facing difficulties in recovering funds and settling debts [2][5]. - The operational failures of companies like Liangjiajia have resulted in incomplete projects for consumers, leaving them with financial losses and unresolved issues [6]. - The prevalent "fund pool" model in the industry has exacerbated financial risks, as companies often misallocate consumer prepayments for other expenses, leading to cash flow issues [6][7]. Group 3: Market Dynamics and Trends - The home improvement market is shifting from new home renovations to the renovation of existing properties, with the proportion of new home renovations dropping from 48.9% in 2020 to 35.9% in 2024 [8][9]. - Despite the overall market challenges, some companies like Oppein and Beike have managed to achieve growth through cost control and leveraging their existing customer bases [9][12]. - The future of the industry may depend on a shift from high turnover and capital reliance to a focus on product quality, service experience, and supply chain integration [10][12].