视频 | 五星酒店摆摊自救？活下去才是硬道理！

Core Insights - The trend of high-end hotels setting up street stalls is a response to declining demand for business banquets, which has significantly impacted their revenue streams [1][2] - The shift in operational strategy aims to attract a broader customer base by offering affordable meal options, thereby enhancing brand accessibility and consumer connection [2] Group 1: Industry Trends - Many five-star hotels across China, including those in Guangzhou, Beijing, and Hangzhou, are adapting to market changes by establishing outdoor stalls to cater to commuters during peak hours [1] - In 2024, the total revenue for Beijing's large-scale catering enterprises is projected to be approximately 101.5 billion yuan, with a profit of only about 570 million yuan, reflecting an 81.3% year-on-year decline in profits [1] Group 2: Business Strategy - The outdoor stalls allow hotels to leverage their brand and quality to attract ordinary consumers, offering meals priced between 3 to 8 yuan, which helps increase revenue [2] - While the income from street stalls is insufficient to replace lost high-end banquet revenue, hotels view this strategy as a necessary adaptation to survive in a challenging market [2]