Tai Mei Ti A P P·2025-07-31 10:53Core Viewpoint - The ongoing battle in the food delivery market continues with significant subsidies and promotions despite regulatory interventions, indicating a shift towards a long-term competitive strategy among major players like Meituan, Alibaba, and JD.com [1][2][3] Group 1: Market Dynamics - The food delivery market has seen daily orders exceed 90 million, with a notable increase from last year's average of under 100 million [1] - Major players are reportedly spending around 20 billion RMB monthly on subsidies, raising concerns about profitability among merchants who face high platform fees [1][2] - The competition has evolved from a simple price war to a broader battle encompassing supply chains and non-food categories, with platforms like Meituan and Alibaba expanding their offerings [12][15] Group 2: Strategic Moves - JD.com has entered the market with aggressive recruitment of delivery personnel and a focus on high-quality delivery services, while Meituan has launched its own instant retail brand [2][3] - Alibaba has intensified its efforts with the launch of Taobao Flash Sale, offering significant discounts and promotions to capture market share [3][6] - The competition has led to a decline in Meituan's market share from 70% to around 60%, indicating a shift in the competitive landscape [3][4] Group 3: Consumer Impact - Consumers are benefiting from substantial discounts and promotions, leading to increased spending and a shift in purchasing habits towards instant retail [8][9] - The battle has also created new opportunities for small and medium-sized businesses, with many reporting significant increases in orders and revenue [9][10] - Delivery personnel have seen income growth, with reports of over 20% increases in earnings, reflecting the positive impact of the competitive environment on employment [10] Group 4: Future Outlook - The ongoing competition is expected to continue, with all three platforms preparing for the next phase of the battle, focusing on retaining customers and enhancing service efficiency [13][18] - The ultimate success in this market will depend on the ability to convert order density into supply chain efficiency and establish ecological barriers [18] - A healthy market structure is anticipated, with multiple platforms coexisting and fostering differentiated competition, which is beneficial for consumers [18]