3 6 Ke·2025-07-31 11:00Core Insights - The rapid development of artificial intelligence technology has made AI hardware a hot investment area, with OpenAI acquiring an AI hardware company for $6.5 billion, highlighting the growing interest in this sector [1] - In May 2025, China saw 87 financing events in the AI industry, with AI hardware being the most active segment, accounting for 42 of these events [1] - The WAIC 2025 showcased a shift from large model parameters to scenario-based applications, with AI hardware products prominently displayed [1] AI Glasses Market - Smart glasses have emerged as a key segment within AI hardware, with several companies, including Alibaba, Rokid, and XREAL, showcasing their latest products at WAIC [2][6] - Global shipments of AI glasses are projected to grow from 340,000 units in 2023 to 2 million units by 2028, indicating a significant market potential [4] - The success of AI glasses hinges on identifying practical use cases and achieving commercialization [4][24] Product Features and Competition - Various brands are focusing on different aspects of smart glasses, such as functionality and display capabilities, with products like Rokid Glasses and LAWK series emphasizing daily usability [9][12] - XREAL One Pro and Halliday AI glasses prioritize display features, with XREAL enhancing the field of view and Halliday utilizing a unique retinal imaging technology [13][14] - The competition is intensifying as companies aim to create lightweight, user-friendly designs while integrating advanced functionalities [19][20] Sales Performance and Market Dynamics - The AI glasses market is witnessing a surge in sales, with Rokid Glasses reportedly selling 300,000 units and Xiaomi's AI glasses achieving over 20,000 units in just three days [28] - However, high return rates and product homogeneity are emerging challenges, with reports indicating a return rate of up to 40% for Xiaomi's AI glasses [30][32] - The industry's growth is contingent on developing products that offer compelling reasons for consumers to adopt and regularly use smart glasses [32]