Meta Platforms(US:META) Xin Hua Cai Jing·2025-07-31 12:02Core Insights - Meta Platforms Inc reported strong Q2 FY25 earnings, driven by a significant increase in advertising revenue, exceeding market expectations and leading to an 11% pre-market stock surge [1][4]. Financial Performance - Meta achieved revenue of $47.52 billion in Q2, a 22% year-over-year increase, and net profit of $18.337 billion, up 36% year-over-year [1]. - Adjusted earnings per share (EPS) for Q2 were $7.14, a 38% increase compared to the previous year, surpassing analyst expectations of $5.89 [1]. - Advertising revenue for Q2 was $46.56 billion, reflecting a 21.5% year-over-year growth [1]. Advertising Business Insights - The core advertising business demonstrated resilient growth, with ad impressions increasing by 11% year-over-year and ad pricing growth at 9%, although there was a slight quarter-over-quarter slowdown [4]. - The short video platform Reels has further penetrated the user base, contributing to the overall advertising growth [4]. Capital Expenditure and AI Investment - Meta's capital expenditure for Q2 reached $17 billion, doubling year-over-year and exceeding market expectations [5]. - The company raised its full-year capital expenditure guidance by $2 billion, now projected between $66 billion and $72 billion [5]. - Continued investment in AI is expected to drive revenue growth, with a focus on monetizing AI capabilities alongside core business operations [5][6]. AI as a Growth Driver - AI has become a central engine for Meta's business growth, significantly enhancing advertising efficiency through AI-driven recommendations [6]. - Ongoing investments in AI infrastructure are seen as a core advantage for developing AI models and improving product performance, with plans to increase AI infrastructure investment in 2026 [6]. - The introduction of AI glasses is anticipated to unlock additional value, positioning the company ahead in cognitive capabilities [6].