iQIYI(US:IQ) Huan Qiu Wang·2025-07-31 12:16Core Viewpoint - The domestic animated film "Ne Zha" is set to premiere on iQIYI on August 2, with VIP members able to watch it for free, highlighting the film's significant popularity and anticipation among viewers [1][3]. Group 1: Film Performance - "Ne Zha" has achieved a global box office of over 15.9 billion yuan, ranking 5th in the all-time global box office list [3]. - During its theatrical run, the film broke 113 records and received 308 milestone achievements [3]. - The film has become the most anticipated title in iQIYI's history, with record-high reservation numbers from VIP members [3]. Group 2: Market Impact - The success of "Ne Zha" has positively influenced the online popularity of its predecessor, "Ne Zha: Birth of the Demon Child," which has seen a resurgence in viewership this year [3]. - The content heat value of "Ne Zha: Birth of the Demon Child" on iQIYI has surpassed 8000, with the platform holding nearly 60% market share in effective playback [3]. Group 3: Promotional Activities - iQIYI plans to offer over 3,000 free screening seats on the film's release day, along with free access to popular drama and variety show IPs [3]. - Classic characters from "Ne Zha" will have dedicated screening events, enhancing viewer engagement and excitement [3].