Core Insights - DJI has officially launched its first 1-inch panoramic camera, Osmo 360, which supports native 8K 50fps flagship quality, marking a significant expansion into the panoramic imaging sector [2][4] - The introduction of Osmo 360 is seen as a natural completion of DJI's outdoor imaging matrix, which includes drones, action cameras, and gimbals, addressing the growing demand for immersive content creation [4][17] Market Trends - The global panoramic camera market is projected to grow from approximately 5 billion yuan in 2023 to 7.85 billion yuan by 2027, with a compound annual growth rate (CAGR) exceeding 11%, significantly outpacing traditional action cameras [4][6] - There is a shift in user demand from flat to immersive recording experiences, with users desiring a single device that can capture various scenarios, such as skiing and urban night scenes [4][6] Technological Innovations - DJI has developed a custom square sensor for the Osmo 360, which eliminates ineffective areas of traditional sensors, enhancing efficiency and allowing for a 25% increase in sensor utilization [6][8] - The Osmo 360 is the first panoramic camera to support 2.4μm large pixels, 13.5 stops of dynamic range, and an f/1.9 large aperture, enabling it to capture high-detail scenes in challenging lighting conditions [8][10] Product Features - Osmo 360 can record 8K panoramic video and switch to a 4K/120fps ultra-wide action camera mode, all within a compact 183-gram body, supporting 100 minutes of continuous 8K recording [10][12] - The camera incorporates advanced heat dissipation materials and design, ensuring efficient thermal management during operation [12] Ecosystem Integration - DJI aims to enhance the user experience by providing a unified color science (10-bit D-LogM) across its devices, simplifying post-production processes and ensuring consistency in multi-device content creation [13][15] - The Osmo 360 is compatible with existing DJI accessories and features a magnetic quick-release system, allowing for seamless integration with the Osmo Action series [15][16] Strategic Vision - DJI's approach emphasizes solving user experience challenges through deep customization and systematic design, aiming to redefine the standards of panoramic imaging [17] - The launch of Osmo 360 is not merely a product iteration but a strategic move to elevate outdoor imaging experiences, potentially broadening the appeal of panoramic cameras from niche to mainstream [17]
大疆Osmo 360，全景影像的重新解题
3 6 Ke·2025-07-31 12:31