今年上半年游戏产业报告出炉！国内游戏市场收入、用户规模创新高

Core Insights - The Chinese gaming market achieved a record actual sales revenue of 168 billion yuan in the first half of 2023, marking a year-on-year growth of 14.08% [1] - The user base for games in China reached approximately 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] - The growth in market revenue and user base is attributed to several factors, including the successful launch of new games, the steady performance of established games, and the strong growth of esports and mini-program games [1] Market Performance - The actual sales revenue of the Chinese console gaming market was 1.034 billion yuan, showing a year-on-year increase of 29.78% [2] - The esports gaming market generated actual sales revenue of 80.645 billion yuan, with a year-on-year growth of 16.64% [2] - The revenue from the two-dimensional mobile gaming market was 14.577 billion yuan, experiencing a year-on-year decline of 8% [2] - The domestic casual mobile gaming market achieved actual sales revenue of 16.439 billion yuan, reflecting a year-on-year growth of 2.55% [2] - The domestic mini-program gaming market saw actual sales revenue of 23.276 billion yuan, with a significant year-on-year increase of 40.2% [2] Self-Developed Games - The actual sales revenue from self-developed games in the domestic market reached 140.452 billion yuan, representing a year-on-year growth of 19.29% [1] - The overseas market for self-developed games generated actual sales revenue of 9.501 billion USD, with a year-on-year increase of 11.07% [1]