180 亿，刘强东买走了

Group 1 - JD.com announced the acquisition of CECONOMY, Germany's largest consumer electronics group, for approximately €2.2 billion, equivalent to over ¥18 billion [2][3][4] - This acquisition marks a significant step in JD.com's international expansion, potentially setting a new record for Chinese e-commerce companies entering the European market [3][4] - CECONOMY operates over 1,000 stores across 12 European countries, with its core brands MediaMarkt and Saturn holding over 30% market share in Germany [5][6] Group 2 - CECONOMY's sales decreased by 1.6% to €5.2 billion in Q1 2025, although online sales increased by 7.4% to nearly €1.3 billion [6] - The acquisition aims to enhance CECONOMY's growth and maintain its independent operations while transitioning into a leading omnichannel consumer electronics platform in Europe [6][11] - JD.com plans to leverage CECONOMY's existing management team and retail network to strengthen its local supply chain capabilities and address cross-border logistics challenges [11][12] Group 3 - JD.com's international business team consists of over 2,000 members, focusing on local e-commerce, local teams, local procurement, and local delivery in Europe [10][12] - The acquisition strategy reflects JD.com's approach of combining self-built infrastructure with acquisitions to establish a strong presence in the European market [12][15] - The competitive landscape includes rivals like Alibaba, Pinduoduo, SHEIN, and TikTok, with JD.com aiming to differentiate itself through service and experience rather than price wars [13][15] Group 4 - The consumer merger and acquisition trend is gaining momentum, with notable deals such as KKR's acquisition of a beverage company and Sequoia Capital's investment in Marshall [17][19] - The consumer sector is viewed as resilient and attractive for capital investment, especially during economic fluctuations, leading to increased interest in M&A opportunities [20][21] - The market is witnessing a shift where acquiring the Chinese operations of multinational companies has become a primary focus for consumer M&A players [20][21]