Core Insights - BMW Group reported a decline in sales revenue and net profit for the first half of 2025, with sales revenue at €67.7 billion, down 8% year-on-year, and net profit at €4 billion, down 29% [1][2]. Financial Performance - In Q2 2025, BMW's sales revenue was €33.9 billion, a decrease of 8.2% compared to Q2 2024 [2]. - The EBIT for Q2 2025 was €2.66 billion, reflecting a significant decline of 31.4% year-on-year [2]. - The automotive segment's EBIT margin fell to 5.4% from 8.4% in the previous year [2]. - Total vehicle deliveries for the first half of 2025 were over 1.2 million, remaining stable compared to the previous year [3]. Regional Performance - Sales in the Chinese market dropped by 15.5% due to weak demand for high-end models, indicating a decline in BMW's competitiveness in China [3]. - The European market saw double-digit growth in Q2, with BMW's market share continuing to expand [3]. - The Americas market experienced a cumulative growth of 3.4% in the first half of 2025 [3]. Electric Vehicle Strategy - BMW delivered 318,900 electrified vehicles in the first half of 2025, marking an 18.5% increase year-on-year, with over a quarter of total deliveries being electric models [3]. - The growth in electric models was primarily driven by the i4, iX1, and iX models, with strong performance in plug-in hybrid vehicles in Europe [4]. Strategic Outlook - BMW's Chairman, Oliver Zipse, emphasized the resilience of the company's business model, which is based on globalization, innovation, and attractive products [4]. - The company plans to launch over 40 new and updated models by 2027, covering all market segments and drive types [4]. Market Reaction - Following the disappointing Q2 performance, BMW's stock price has declined, with shares trading at €84, resulting in a total market capitalization of €47.6 billion [5].
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