消费舆警指数｜爱康国宾事件持续发酵，企业与媒体如何共处？

Core Viewpoint - The controversy surrounding Aikang Guobin's health check services has escalated due to allegations of misdiagnosis and the company's response, which has not effectively addressed public concerns [1][2][3]. Group 1: Incident Development - The incident can be divided into three phases: the initial claim by a client regarding misdiagnosis, Aikang Guobin's media response asserting no errors, and a subsequent statement addressing media misinterpretation [2][4]. - Aikang Guobin's CEO, Zhang Ligang, stated that expecting a low-cost health check to detect all diseases is unrealistic, which sparked further public backlash [2][5]. Group 2: Company Response - Aikang Guobin maintained that their internal and external evaluations found no responsibility for the alleged misdiagnosis, and they are willing to accept third-party assessments [2][4]. - The company has filed a lawsuit against the client for defamation, claiming her statements harm the industry's credibility [2][4]. Group 3: Crisis Management Insights - Effective crisis management requires clear communication of core facts and addressing consumer emotions, which Aikang Guobin failed to do adequately [3][4]. - The CEO's comments did not resonate with public sentiment, indicating a disconnect between the company's perspective and consumer expectations [5][6]. - The core issue remains whether the health check reports provided significant disease screening and if the medical staff fulfilled their duty to inform the client [7].