爱康国宾事件持续发酵，企业与媒体如何共处？

Core Viewpoint - The controversy surrounding Aikang Guobin's health check services has escalated due to allegations of misdiagnosis and the company's response, which has sparked further public debate and criticism [1][2][5]. Group 1: Incident Development - The incident can be divided into three phases: 1. Zhang, a lawyer, claimed that after ten years of health checks at Aikang Guobin, she was diagnosed with late-stage kidney cancer by another institution [2]. 2. Aikang Guobin held a media conference asserting there were no misdiagnoses and filed a lawsuit against Zhang for spreading false information [2][4]. 3. Aikang Guobin issued a statement claiming media misrepresentation and reserved the right to pursue accountability [2][4]. Group 2: Company Response - Aikang Guobin's internal review and external expert evaluation concluded that they bore no responsibility, and they expressed willingness for third-party assessment [4]. - The company's communication strategy, while showing a willingness to engage, failed to alleviate consumer concerns, particularly due to controversial statements made by CEO Zhang Ligang [5][6]. Group 3: Crisis Management Insights - Effective crisis management requires clear communication of core facts and addressing public concerns, which Aikang Guobin struggled with [6][7]. - The CEO's comments suggested a disconnect with public expectations regarding the capabilities of affordable health checks, which may have exacerbated the situation [6][7]. - The core issue revolves around whether Aikang Guobin's health reports effectively screened for serious illnesses and if the medical staff fulfilled their duty to inform patients [7].