Zhong Guo Jing Ying Bao·2025-07-31 13:30Core Viewpoint - The paper industry is experiencing a price increase driven by rising raw material costs, with companies like Nine Dragons Paper and others adjusting their prices in response to market conditions [1][3][4]. Group 1: Price Adjustments - Nine Dragons Paper has raised the price of corrugated paper multiple times since July, with a recent increase of 30 yuan/ton effective August 1 [1][3]. - Other companies, including Shanying International and Jiangxi Lee & Man Paper, have also announced similar price hikes of 30 yuan/ton starting August 1 [4]. - The average price of recycled old corrugated paper in China reached 1482 yuan/ton as of July 23, marking a 2.75% increase compared to the same period last year [3]. Group 2: Industry Challenges - The paper industry is facing an imbalance between supply and demand, with new production capacity exceeding 10 million tons from 2023 to 2024, while consumption growth is projected at only 1.5% [5]. - Companies have previously engaged in price competition to capture limited market share, leading to "involution" within the industry [2][5]. Group 3: Anti-Involution Initiative - The Guangdong Paper Industry Association has issued a proposal to combat low-price competition and promote high-quality development in the industry [2][5][6]. - The initiative calls for companies to avoid below-cost dumping, adhere to fair pricing based on actual costs, and comply with relevant laws to maintain market order [6][7]. - Companies are encouraged to shift their focus from price competition to quality, service, and innovation, aiming to enhance product performance and develop high-value-added products [6][7]. Group 4: Future Outlook - Analysts predict that while raw material prices may continue to rise due to tight supply, there could be a potential easing in August as high temperatures subside, possibly leading to a recovery in profit margins for the corrugated paper industry [4][7]. - The ongoing price increases and the anti-involution initiative represent a strategic response by companies to navigate cost pressures and seek sustainable growth [7].