Group 1 - The core viewpoint of the articles highlights the price recovery of premium liquor brands like Wuliangye, while mid-range and regional brands face significant pricing challenges due to market dynamics [1][2][3] - Wuliangye's retail price for the eighth generation product rose to 994.71 yuan per bottle as of July 31, 2023, compared to 977.66 yuan on June 30, 2023, indicating a positive trend [1][2] - The company has implemented measures to stabilize prices, including reducing incentives for low-quality sales areas and managing distributor contracts more strictly [2][3] Group 2 - Mid-range liquor brands, such as Xi Jiu and Shui Jing Fang, have seen a decline in retail prices, with Xi Jiu priced at 773 yuan and Shui Jing Fang at 458.75 yuan as of July 31, 2023, both down from June 30, 2023 [5][6] - The pricing issues for mid-range brands are exacerbated by a lack of brand recognition and pressure from both high-end liquor price reductions and the rise of low-cost options [4][6] - Analysts suggest that mid-range brands need to focus on capturing banquet markets and leveraging instant retail channels to drive sales growth [7][8]
西南酒价:五粮液等名酒价格回升!次高端酒价仍持续下挫