7月消费热点：国补升级、亲子出游、安全充电｜封面有数

Group 1 - The core consumer trends in July include national subsidies, family travel, and safe charging solutions [1][3] - The new round of consumption subsidies has led to a 10.15% month-on-month increase in GMV for "national subsidies" related products in the second half of July [1] - Seasonal factors have driven a consumption peak for cooling appliances, with ice-making machines seeing a 28.17% year-on-year increase in GMV [1] Group 2 - The focus of family travel has shifted from "material needs" to "emotional needs," with parents prioritizing experiences and cultural values [3] - The GMV for educational research products increased by 59.01% year-on-year in July, indicating a strong interest in experiential learning [3] - The implementation of new regulations for power banks has boosted sales of certified charging products, making it a hot topic in July [3] Group 3 - The data from July reflects the resilience and potential of the Chinese consumer market, supported by enhanced national subsidies and the traditional summer travel peak [3]