扩内需促消费政策成效显著！前6月广州消费市场稳中向好

Core Insights - Guangzhou's consumer market shows significant recovery and vitality due to effective policies promoting consumption, with a retail sales total of 561.12 billion yuan in the first half of 2025, reflecting a year-on-year growth of 5.9% [1] Group 1: Policy Impact - The implementation of the "old for new" consumption policy has effectively released consumer potential, leading to substantial growth in related products such as home appliances, digital devices, and furniture [2] - In the first half of 2025, retail sales of furniture, home appliances, and audio-visual equipment reached 23.19 billion yuan, with year-on-year growth of 3.3 times and 27.6% respectively, contributing 1.7 percentage points to the overall retail sales growth [2] Group 2: E-commerce Development - The issuance of policies to promote high-quality development of live-streaming e-commerce has further accelerated the growth of e-commerce platforms, especially during the "618" mid-year shopping festival [3] - In the first half of 2025, retail sales through public networks amounted to 169.07 billion yuan, marking a year-on-year increase of 16.4%, which contributed 4.5 percentage points to the total retail sales growth [3] Group 3: Quality Consumption Trends - As living standards rise, consumer preferences have shifted towards quality and value, driving growth in cultural office supplies, sports and entertainment products, and jewelry [4] - In the first half of 2025, retail sales of quality goods reached 29.52 billion yuan, with year-on-year growth of 50.7%, 33.0%, and 16.3% respectively, contributing 1.5 percentage points to the overall retail sales growth [4]