BUD APAC(HK:01876) Nan Fang Du Shi Bao·2025-07-31 14:55Core Viewpoint - Budweiser APAC reported a decline in revenue, net profit, and sales volume for the first half of the year, indicating ongoing challenges in the market [1][2][3]. Financial Performance - Budweiser APAC's net profit for the first half of the year was $409 million, a decrease of 24.4% year-on-year [1][2]. - The total sales volume was 4.363 million kiloliters, down 6.1% compared to the previous year [1][2]. - Revenue decreased to $3.136 billion, reflecting a 5.6% decline [2]. - Gross profit was $1.613 billion, with a gross margin of 51.4%, slightly down from 51.5% [2]. Market Challenges - The company's performance in China was significantly impacted by weak channel dynamics and increased competition from local brands [4][5]. - Budweiser APAC's primary market focus has been on high-end products priced at 10 RMB and above, but competition from domestic brands has intensified [4]. - The traditional distribution channels, particularly in dining and nightlife, faced challenges due to slow recovery and regulatory concerns [5]. Competitive Landscape - Heineken, a major competitor, reported a contrasting performance in China, with a 30% increase in sales of high-end products [6][7]. - Heineken's collaboration with China Resources Beer has strengthened its market position, making it a formidable competitor to Budweiser in the high-end segment [7]. Strategic Adjustments - Budweiser APAC is focusing on expanding its non-drinking channels and enhancing its product positioning to adapt to market changes [8][9]. - The company is investing in high-end products and has initiated partnerships with platforms like Meituan and Ele.me for online retail promotions [8][9]. - The management acknowledges the need for a strategic shift to address current challenges and drive long-term growth [9].