消费舆警指数｜爱康国宾事件持续发酵 企业与媒体如何共处？

Group 1 - The core issue revolves around a public controversy initiated by a lawyer, Ms. Zhang, who claims that after ten years of health check-ups at iKang Guobin, she was diagnosed with late-stage kidney cancer by another institution, raising concerns about potential misdiagnosis or missed diagnosis [2][3] - iKang Guobin held a media briefing to assert that there was "no misdiagnosis or missed diagnosis" in Ms. Zhang's case and has filed a lawsuit against her for "fabricating facts and spreading rumors" [2][3] - The founder and CEO of iKang Guobin, Zhang Ligang, made controversial statements during the media briefing, suggesting that expecting a low-cost health check-up to detect all diseases is unrealistic, which further fueled public outrage [2][4] Group 2 - iKang Guobin's internal review and external expert evaluation concluded that they bore no responsibility for the alleged misdiagnosis, and they expressed willingness to accept third-party assessment [3] - The company's communication strategy, while showing a willingness to engage with the public, failed to alleviate consumer concerns, as the CEO's remarks were perceived as dismissive [4][6] - The crisis management approach taken by iKang Guobin highlighted the importance of clearly communicating core facts and addressing public concerns, which they did not effectively achieve [5][7]