报告：上半年国内游戏市场实际销售收入及用户规模均创新高

Core Insights - The report indicates that the domestic game market in China achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, setting a new record [1] - The user base for games reached nearly 679 million, reflecting a year-on-year increase of 0.72%, also a historical high [1] Market Performance - The growth in market revenue and user base is attributed to several factors: the successful launch of multiple new games, the steady performance of long-standing games, and the strong growth of esports and mini-program games [1] - Self-developed games generated actual sales revenue of 140.45 billion yuan in the domestic market, with a year-on-year increase of 19.29%, driven by popular long-standing products and new releases [3] - The overseas market for self-developed games saw actual sales revenue of 9.50 billion USD, reflecting a year-on-year growth of 11.07%, primarily from long-term product revenues and new releases expected in 2024 [3] Segment Insights - The console game market in China recorded actual sales revenue of 1.03 billion yuan, with a significant year-on-year growth of 29.78%, largely due to the ongoing popularity of the 2024 phenomenon title "Black Myth: Wukong" and the strong sales of new imported console games [5] - The report anticipates continued growth in the Chinese game industry in the second half of 2025, supported by favorable policies, optimized industry ecology, deepened technological innovation, and ongoing global product distribution and corporate globalization efforts [5]