Etsy Q2 Earnings Miss Estimates, Revenues Jump Y/Y on Rising Ad Sales

Core Insights - Etsy reported second-quarter 2025 earnings of 25 cents per share, missing the Zacks Consensus Estimate by 53.7% and decreasing 39% year over year [1][8] - Revenues for the second quarter of 2025 increased 3.8% year over year to $672.7 million, exceeding the Zacks Consensus Estimate by 3.8%, driven by strong on-site advertising performance and contributions from Depop [1][8] Financial Performance - Marketplace revenues were $468.2 million, accounting for 69.6% of total revenues, down 0.5% year over year, primarily due to a 5.2% decline in transaction fee revenues [3] - Services revenues reached $204.5 million, up 15.3% year over year, driven by a 12.7% increase in on-site advertising revenues [4] - Consolidated Gross Merchandise Sales (GMS) totaled $2.8 billion, down 4.8% year over year, but surpassed the Zacks Consensus Estimate by 1.23% [6][8] User Metrics - The total number of active buyers decreased 4.6% year over year to 87.3 million, while the active seller base fell 7.8% to 8.1 million [5] - Etsy acquired 4.8 million new buyers in the quarter, with a record 6.5 million reactivated buyers, reflecting solid momentum in buyer reactivation [4][5][8] Operating Expenses - Total operating expenses were $402.7 million, up 2.3% year over year, but as a percentage of revenues, it contracted 90 basis points to 59.9% [7] - Marketing expenses increased 15.9% year over year to $212.1 million, while product development expenses decreased 2.3% to $111.9 million [9] Balance Sheet - As of June 30, 2025, cash and cash equivalents totaled $1.2 billion, up from $649.2 million at the end of the previous quarter [11] - Long-term debt increased to $3 billion from $2.3 billion in the prior quarter [11] Future Guidance - For the third quarter of 2025, Etsy anticipates a take rate of 24.5% and projects consolidated GMS to be between $2.6 billion and $2.7 billion [12]