鸿鹄中国｜全国好房子建设与库存去化高峰论坛圆满闭幕！

Core Viewpoint - The real estate industry is undergoing a deep adjustment period, with inventory reduction pressure and upgraded residential demand coexisting, making the construction of "good houses" the core direction for industry transformation [1] Group 1: Industry Consensus - The key to healthy development in real estate is inventory reduction, with the notion that those who can achieve this will be the industry's heroes [4] - The industry requires a "spark" of confidence and action to recover, emphasizing the need for marketing empowerment and government-enterprise collaboration [6] Group 2: Solutions for Inventory Reduction - Experts discussed practical solutions for inventory reduction and "good house" construction, emphasizing the need for digital transformation and collaboration between product quality and marketing [8] - A case study highlighted that real estate does have a future, but it requires new recognition and methods to break through challenges [10] - Design is identified as a key lever for creating "good houses," focusing on cultural roots, scene creation, and quality control [14] Group 3: Marketing Innovations - The need for collaboration among policies, real estate companies, design, and property management is crucial for "good house" construction, aiming to upgrade from merely meeting housing needs to creating quality living experiences [16] - Practical strategies for cost reduction and efficiency improvement in real estate operations were discussed, focusing on tax management throughout the development process [18] - A digital and new media marketing strategy was proposed, detailing a complete digital path for real estate sales that significantly improved customer visit rates and conversion rates [20] Group 4: Insights and Future Directions - The forum reached a consensus that the transformation of the real estate industry requires both internal refinement of "good house" products and external exploration of innovative marketing paths [24] - The event received extensive media coverage, spreading the "good house + good marketing" transformation concept to a broader audience [26] - The industry is shifting from "scale expansion" to "quality competition," with the forum providing practical paths and confidence for future development [28]