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夏秋交替,天猫服饰7月趋势报告:解锁秋季上新密码
Sou Hu Cai Jing·2025-07-31 21:06

Fashion Trends - The transition from summer to autumn has introduced diverse fashion items, blending summer's coolness with autumn's arrival [1] - In women's fashion, dresses and T-shirts remain the focal points, with the "千金风" style dress attracting attention due to its intricate design [1] - The "莫瑞系" and "flowfit" trends have gained popularity on social media, emphasizing natural materials and fluid aesthetics [1] Men's Fashion - Key categories in men's fashion include T-shirts, casual pants, Polo shirts, and shirts, with quick-dry T-shirts and cleanfit pants becoming standout items [1] - The "boxerslay" style and "cityvibe" represented by cargo shorts have sparked significant interest on social media [1] Footwear Market - Women's shoes continue to lead, with summer essentials like fashion flats, casual shoes, sandals, and slides remaining popular [6] - Retro styles such as Mary Janes and ACG shoes are trending, while bold color usage in men's footwear meets various casual and retro needs [6][7] Accessories - Sunglasses and optical glasses dominate the market, with retro tortoiseshell sunglasses and lightweight designs in optical frames appealing to consumers [7] - As the season changes, warm accessories like scarves and gloves are becoming key items for autumn [7] Underwear Market - The underwear market shows a dual focus on coolness and comfort, with core items including bras, loungewear, and women's underwear [7] - Pastel loungewear and cooling fabrics are highlighted, catering to consumer preferences for comfort and individual expression [7] Bags and Travel Accessories - The "盛夏出行" (Summer Travel) theme drives the market, with women's bags, travel cases, hats, and sun protection clothing as core categories [10] - Social media trends influence product offerings, with brands innovating in materials and designs to meet diverse consumer needs [10][11] Overall Market Trends - Key items shaping July's fashion trends include elegant dresses, casual pants, retro sneakers, stylish sunglasses, breathable loungewear, and versatile sun hats [11] - Brands are leveraging social media insights and product trends to enhance their market strategies amid competitive pressures [11]